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Additional Note: A smart speaker is a standalone device with a built-in voice assistant. Devices whose built-in assistant has been enhanced by AI, or whose built-in assistant has been migrated into an AI-enabled successor assistant experience, are included. Examples of smart speakers include Amazon Echo, Alexa-enabled Sonos One, and other devices with Alexa+; Google Home and Gemini-based smart speakers and displays; and Apple HomePod with Siri. Voice assistant use via smartphones, desktop/laptop computers, tablets, smart wearables, game consoles, TV consoles, VR headsets, cars, and nonspeaker smart home devices is excluded.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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