Smart Speaker Users
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Source & Notes
Data Table
Source: EMARKETER ForecastMay 2026 
Note: individuals of any age who use a smart speaker at least once per month; excludes Hong Kong
Additional Note: A smart speaker is a standalone device with a built-in voice assistant. Devices whose built-in assistant has been enhanced by AI, or whose built-in assistant has been migrated into an AI-enabled successor assistant experience, are included. Examples of smart speakers include Linglong Dingdong, Little Fish, Tmall Genie, Xiaodu speakers with DuerOS, and Xiaomi smart speakers with Xiao AI. Voice assistant use via smartphones, desktop/laptop computers, tablets, smart wearables, game consoles, TV consoles, VR headsets, cars, and nonspeaker smart home devices is excluded.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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