Products

Note: the total value of goods imported through ecommerce channels from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), via any digital channel and device; excludes travel and event ticket sales, digital downloads, subscriptions, and other services; may include additional fees such as shipping, taxes, duties, commissions, and insurance; excludes B2B sales; excludes Hong Kong

Additional Note: Cross-border ecommerce includes only purchases where customs are cleared after the order has been placed. Figures for all years are converted using the rate of US$1=RMB6.452870.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.

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