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EMARKETER
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Total Media Ad Spending
Overall
Total Media Ad Spending
by Media
Digital Ad Spending
Traditional Ad Spending
TV Ad Spending
by Device
Mobile Ad Spending
Nonmobile Ad Spending
by Format
Display Ad Spending
Search Ad Spending
Social Network Ad Spending
Video Ad Spending
Other Digital Ad Spending
Digital Ad Spending by Subcategory
Apparel, Footwear, & Accessories
Athletics
Baby & Children
Home Furnishings
Other Retail
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Source & Notes
Data Table
Source: EMARKETER Forecast- August 2025 
Note: Includes digital (desktop/laptop, mobile, and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio, and TV; numbers may not add up to total due to rounding
Additional Note: Retail includes apparel and accessories, home furnishings, athletics products, baby and children’s products, mail order/catalog, appliances, pet products, restaurant and bars and equipment and supplies, food delivery services, hobby items such as collectibles, musical instruments, wholesalers, and general merchandise.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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