Products

Note: includes advertising that appears on desktop and laptop computers and other nonmobile internet-connected devices except connected TVs (CTVs); includes banner ads and text links, sponsorships, standard display, video, and other display formats; data includes CTVs through 2016

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

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