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EMARKETER
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Snapchat User Penetration, by Age
Ad Revenue
Snapchat Ad Revenues
Ad Revenue, per User
Snapchat Ad Revenues, per Snapchat User
Users
Snapchat Users
Adult Snapchat Users
by Age
Snapchat Users, by Age
Snapchat User Penetration, by Age
Snapchat User Share, by Age
by Sex
Snapchat Users, by Sex
by Generation
Snapchat Users, by Generation
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: internet users of any age who access their Snapchat account via any device at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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