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EMARKETER
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Mother Facebook Users
Ad Revenues
Facebook Ad Revenues
PRO+
Ad Revenue, per User
Facebook Ad Revenues, per Facebook User
Mobile Facebook Ad Revenues, per Mobile Facebook User
Ad Revenue per Hour, per Person
Facebook Ad Revenues per Hour Spent with Facebook, per Person
Time Spent
Time Spent with Facebook
Time Spent with Facebook, by Age
Time Spent with Facebook by Users
Time Spent with Facebook, by User, by Age
Users
Facebook Users
Adult Facebook Users
Facebook Users, by Device
Facebook Messenger Users
Facebook + Instagram Unduplicated Users
by Age
Facebook Users, by Age
Facebook User Penetration, by Age
Facebook User Share, by Age
by Sex
Facebook Users, by Sex
by Familial Status
Mother Facebook Users
by Generation
Facebook Users, by Generation
by Race/Ethnicity
Facebook Users, by Race/Ethnicity
Facebook User Penetration, by Race/Ethnicity
Facebook User Share, by Race/Ethnicity
by Device
Desktop/Laptop Facebook Users
Desktop/Laptop-Only Facebook Users
Mobile Device Facebook Users
Mobile Phone Facebook Users
Mobile-Only Facebook Users
Dual Mobile Device & Desktop/Laptop Facebook Users
Smartphone Facebook Users
Tablet Facebook Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: females ages 18+ with children under 18 in the household who access their Facebook account via any device at least once per month
Additional Note: EMARKETER bases its total number of mothers on US Bureau of Labor Statistics measurements.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Facebook company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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