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Digital Travel Researchers
Overall
Digital Travel Bookers
Digital Travel Researchers
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2025 
Note: ages 18+; internet users who have researched travel information using the internet via any device prior to a trip at least once during the calendar year but have not necessarily booked travel using the internet
Additional Note: Digital travel includes flights, car rentals, cruises, hotels, and other accommodations and transportation.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, macro-level economic conditions and internet and mobile adoption trends.
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