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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Mobile Phone Messaging App User Penetration: % of Western European Messaging App Users

Overall

Mobile Phone Messaging App Users

Mobile Phone Messaging App User Growth

Mobile Phone Messaging App User Penetration: % of Smartphone Users

Mobile Phone Messaging App User Penetration: % of Mobile Phone Users

Mobile Phone Messaging App User Penetration: % of Mobile Phone Internet Users

Mobile Phone Messaging App User Penetration: % of Internet Users

Mobile Phone Messaging App User Penetration: % of Population

Mobile Phone Messaging App User Penetration: % of Western European Messaging App Users

Mobile Phone Messaging App User Penetration: % of Worldwide Mobile Phone Messaging App Users

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Source & Notes

Data Table

Source: EMARKETER Forecast, October 2026 - November 2026

Note: mobile phone users of any age who use an over-the-top (OTT) messaging service (browser or app) via mobile phone at least once per month

Additional Note: mobile phone users of any age who use an over-the-top (OTT) messaging service (browser or app) via mobile phone at least once per month

Methodology: mobile phone users of any age who use an over-the-top (OTT) messaging service (browser or app) via mobile phone at least once per month

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