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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: mobile phone users of any age who watch streaming or downloaded video content via mobile phone (browser or app) at least once per month; excludes Hong Kong
Additional Note: Mobile phone users are individuals of any age who own at least one mobile phone and use the phone(s) at least once per month.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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