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EMARKETER
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Instagram User Penetration, by Age
Ad Revenue
Instagram Ad Revenues
Ad Revenue, per User
Instagram Ad Revenues, per Instagram User
Users
Instagram Users
Adult Instagram Users
by Age
Instagram Users, by Age
Instagram User Penetration, by Age
Instagram User Share, by Age
by Sex
Instagram Users, by Sex
by Generation
Instagram Users, by Generation
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: internet users who access their Instagram account via any device at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and demographic adoption trends.
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