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Mobile Buyers

Overall

Digital Shoppers

Mobile

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Source & Notes

Data Table

Source: EMARKETER Forecast, February 2025 - June 2024

Note: ages 14+; mobile device users who have used their mobile device to make at least one purchase via web browser or mobile app during the calendar year

Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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