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Note: All years converted to US dollars using average 2024 exchange rates; includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: EMARKETER benchmarks its Japan retail ecommerce sales figures against data from Japan's Ministry of Economy, Trade and Industry (METI), for which the last full year measured was 2023.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

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