Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Consumers unwilling to pay for AI features
Article |
Jul 30, 2025
Loyalty on the line: How price increases are reshaping consumer choice
Article |
Jul 30, 2025
The big answers: EMARKETER Daily quiz
Article |
Jul 29, 2025
Younger generations concerned most with cost of living
Article |
Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
Article |
Jul 29, 2025
OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
Article |
Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
Article |
Jul 29, 2025
Brazil’s streaming shakeup: Prime Video tops Netflix as ad-supported rivals surge
Article |
Jul 29, 2025
Some companies expand US manufacturing amid trade policy shifts
Article |
Jul 29, 2025
Citi’s Strata Elite enters the arena to compete with Chase’s Sapphire Reserve, Amex’s Platinum
Article |
Jul 29, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Retail Ecommerce Sales, by Product Category
Total Retail
Ecommerce
Mcommerce
Physical Retail
by Company
by Product Category
Source: EMARKETER Forecast, July 2025 - July 2025
Note: All years converted to US dollars using average 2024 exchange rates; includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling, and other vice goods sales
Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Food and beverage includes packaged foods, fresh foods, and beverages. Furniture and home furnishings includes furniture, housewares, and small appliances; it excludes home improvement and tools. Household and personal consumables includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. The "other" product category includes office equipment and supplies, auto fuel, and other items such as flowers, cards, photos, luggage and cigarettes.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.