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EMARKETER
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Smartphone Users, by Generation
Overall
Smartphone Users
by Age
Smartphone Users, by Age
Smartphone User Penetration, by Age
Smartphone User Share, by Age
by Generation
Smartphone Users, by Generation
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Source & Notes
Data Table
Source: EMARKETER Forecast- March 2025 
Note: individuals who own at least one smartphone and use the smartphone(s) at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.
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