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Digital Buyer Penetration, by Age

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Source & Notes

Data Table

Source: EMARKETER Forecast, February 2025 - June 2024

Note: ages 14+; internet users who have made at least one purchase via any digital channel during the calendar year, including desktop/laptop, mobile and tablet purchases

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.

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