ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Affirm applies to create Affirm Bank in the US

Article |
 Jan 25, 2026

Trump sues JPMorganfor $5 billion, alleging politicized debanking

Article |
 Jan 25, 2026

Lemonade launches autonomous car insurance with Tesla

Article |
 Jan 25, 2026

Pet insurance costs rise as the industry outpaces its guardrails

Article |
 Jan 25, 2026

States target fossil fuel companies as insurance costs climb

Article |
 Jan 25, 2026

The big answers: EMARKETER Daily quiz

Article |
 Jan 23, 2026

Crypto is still waiting at the checkout counter

Article |
 Jan 23, 2026

Banks highlight savings from AI in latest earnings

Article |
 Jan 23, 2026

Banks need to evolve their mobile strategy to engage Gen Alpha

Article |
 Jan 23, 2026

How TikTok Shop is shedding its Temu reputation and winning over retailers

Article |
 Jan 23, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Mobile Phone Internet Users
Overall
Mobile Phone Internet Users
by Country
Mobile Phone Internet Users
Mobile Phone Internet User Growth
Mobile Phone Internet User Penetration
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: mobile phone users of any age who access the internet via mobile phone (browser or app) at least once per month; use of SMS/MMS is not considered mobile internet access
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client