Source: EMARKETER Forecast, January 2023 - October 2023
Note: individuals of any age who use the internet through a connected TV at least once per month; excludes Hong Kong
Additional Note: Connected TVs are TV sets connected to the internet through built-in internet capability or through another device such as a Blu-ray player, game console, set-top box, etc.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.