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EMARKETER
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Social Network Users
Overall
Social Network Users
Mobile
Mobile Phone Social Network Users
by Platform
Social Network Users, by Platform
Social Network User Penetration, by Platform
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2025 
Note: internet users of any age who use social networks via any device at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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