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Additional Note: Ad spend figures for Turkey are converted using the following average exchange rates due to the weakening of the Turkish lira against the US dollar: 2022, US$1=TRY 16.575412; 2023, US$1=TRY 23.813608; 2024-2028, US$1=TRY 32.887838. All years prior to 2022 are converted using US$1=TRY 8.884188.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

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