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Amazon Prime Households

Ad Revenues

Amazon Ad Revenues

Mobile Ad Revenues

Retail Ecommerce

Amazon Retail Ecommerce Sales

Prime Day

Amazon Prime Day Sales

Amazon October Sales Event Ecommerce Sales

by Seller

Amazon Direct Sales

Amazon Marketplace Sales

Households

Amazon Prime Households

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Source & Notes

Data Table

Source: EMARKETER Forecast, October 2025 - January 2026

Note: households with a membership to Amazon Prime, where at least one person of any age accesses the account at least once during the calendar year

Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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