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EMARKETER
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Digital Buyers, by Generation
Overall
Digital Buyers
Digital Shoppers
Mobile
Mobile Buyers
by Age
Digital Buyers, by Age
Digital Buyer Penetration, by Age
Digital Buyer Share, by Age
by Generation
Digital Buyers, by Generation
by Device
Mobile Shoppers, by Device
Mobile Buyers, by Device
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Source & Notes
Data Table
Source: EMARKETER Forecast- October 2024 
Note: internet users born between 1946 and 1964 who have made at least one purchase via any digital channel during the calendar year, including desktop/laptop, mobile, and tablet purchases
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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