Products

Note: internet users who have made at least one purchase via any digital channel during the calendar year, including desktop/laptop, mobile, and tablet purchases; Gen Z are individuals born between 1997 and 2012; Millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; Baby boomers are individuals born between 1946 and 1964

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

The big answers: EMARKETER Daily quiz

Microdramas bank on social ads to drive growth

BMW makes a case for 'Common Sense'

AI-driven scams erode consumer trust in banks—and increase vulnerabilities

Rewarded advertising: A winning format changing the digital game

Gen Alpha teens’ digital habits reshape ad strategy

Insurer turns to digital health to offset obesity-driven costs

Content relevance trumps personalization in B2B marketers’ ROI push

Bread Financial says consumers are resilient as it leans into home goods

Telehealth provider Ro targets “food noise” in obesity and weight loss strategy

About

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries