Source: EMARKETER Forecast, June 2025 - July 2025
Note: excludes auto and parts, diesel fuel, and gasoline; retail excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
Methodology: Estimates are based on the analysis of data from benchmark source Office for National Statistics (ONS), estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.