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EMARKETER
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Internet
Overall
Time Spent with Media
Growth in Time Spent with Media by Type
Share of Time Spent with Digital Media
by Device
Time Spent with Desktop/Laptop
Time Spent with Mobile Devices
Time Spent with Tablets
by Media
Digital
Internet
Magazines
Newspapers
Print
Radio
TV
Among Users of Each Medium
Desktop/Laptop by Users
Internet by Users
Magazines by Readers
Mobile by Users
Mobile Internet by Users
Newspapers by Readers
Print by Readers
Radio by Listeners
Tablets by Users
TV by Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- July 2025 
Note: ages 18+; includes all time spent with internet activities on desktop/laptop computers and digital activities on mobile devices (including offline digital activities, but excluding mobile voice); excludes time spent with video via social networks
Additional Note: Estimates of average time spent with media are based on the total adult population in Japan according to US Census Bureau 2024 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile activities. Desktop/laptop includes all internet activities on a desktop/laptop. Digital includes non-internet mobile time. Excludes time spent with video via social networks
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
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