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Explore our Research →Shoppers do their homework before heading to stores
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Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
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Aug 29, 2025
Apparel winners and losers in 2025
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Aug 29, 2025
The big answers: EMARKETER Daily quiz
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Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
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Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
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Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
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Aug 28, 2025
Revolut takes big step toward expanding in the US
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Aug 28, 2025
Neurologists think in terms of drug categories, not product names
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Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
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Aug 28, 2025
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Learn More →Digital Ad Spending per Hour Spent with Digital Media, per Person
Overall
by Media
by Device
Per Hour, per User
Source: EMARKETER Forecast, May 2025 - July 2025
Note: ages 18+; includes all time spent with internet activities on desktop/laptop computers and digital activities on mobile devices (including offline digital activities, but excluding mobile voice); excludes time spent with video via social networks
Additional Note: Estimates of average time spent with media are based on the total adult population in Germany according to Statistisches Bundesamt (Destatis) data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile device activities. Desktop/laptop includes all internet activities on desktop and laptop computers and other non mobile devices and other non mobile devices. Mobile device includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally.
Methodology: Estimates of time spent with media are based on the analysis of estimates from other research firms, consumer media consumption, and device adoption trends. Ad spending estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.