Source: EMARKETER Forecast, March 2025 - June 2024
Note: households without a subscription to a traditional or digital (vMVPD) pay TV service
Additional Note: Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. vMVPD households are those with a subscription to internet-delivered live TV services (e.g., Hulu + Live TV, Sling TV, YouTube TV).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers of major pay TV providers, and country-specific demographic and socioeconomic factors.