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EMARKETER
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In Branch Banking Users
Overall
Bank Account Holders
Credit Union Members
Retail Bank Account Holders
by Location
ATM Users
Call Center Banking Users
In Branch Banking Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- October 2024 
Note: ages 18+; bank account holders who have visited a bank, credit union, caisse populaire, money market, or brokerage branch and seen a representative in-person at least once during the calendar year; excludes ATM visits
Additional Note: Bank account holders are individuals who have a bank, credit union, caisse populaire, money market, credit card, or brokerage account; digital-only full-service banks (i.e., neobanks) are included.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, country-specific data, and demographic and socioeconomic factors.
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