Events & Resources
Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Women are typecast more in US ads than anywhere else
Article |
May 1, 2025
Brands lean into multisensory marketing as consumers keep spending on fragrance
Article |
May 1, 2025
Meta revenues thrive in Q1, but enhancing value will be key to offset tariff losses
Article |
May 1, 2025
WhatsApp is key to Meta’s global reach and brand engagement
Article |
May 1, 2025
OpenAI’s new shopping initiatives pose a major threat to affiliate marketing
Article |
May 1, 2025
Epic case cracks Apple’s App Store and leaves an opening for payment alternatives
Article |
May 1, 2025
Big Pharmas project new confidence around Trump tariffs
Article |
May 1, 2025
Buy now or pay more later: Tech faces tariff turmoil
Article |
May 1, 2025
Block-owned Square rolls out new banking tools for small businesses
Article |
May 1, 2025
Banks have a chance to build trust with US consumers and businesses facing tariff-related expenses
Article |
Apr 30, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →TV by Adults
Overall
by Device
by Traditional Media
Source: EMARKETER Forecast, January 2025 - January 2025
Note: ages 18+; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV; excludes digital
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.