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Explore our Research →Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
Why commerce media networks have grown so quickly
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Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
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Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
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Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
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Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
Article |
Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
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Jul 11, 2025
T-Mobile extends Starlink to rivals, creating ad paths beyond cell towers
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Jul 11, 2025
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Our Methodology
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Learn More →Programmatic Digital Display Ad Spending Publisher Revenues
by Media
by Device
by Transaction Method
Walled Garden vs Open Web
Fees & Publisher Revenues
Source: EMARKETER Forecast, April 2025 - June 2024
Note: includes advertiser spending on nonsocial programmatic digital display ads less programmatic fees
Additional Note: Programmatic digital display ad spending fees are the portion of programmatic display ad spending that is paid to technology and software intermediaries that execute the transaction before the publisher receives the spending as ad revenues. These intermediaries include ad networks, ad servers, demand-side platforms (DSPs), exchanges, and supply-side platforms (SSPs), as well as services providing measurement, data licensing and targeting, verification (e.g., brand safety, anti-fraud, ad blocking), and attribution. Fees exclude spending on owned and operated properties of social networks, as well as agency and creative fees not rolled into the platform and service fees listed above.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.