Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers do their homework before heading to stores
Article |
Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
Article |
Aug 29, 2025
Apparel winners and losers in 2025
Article |
Aug 29, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
Article |
Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
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Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
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Aug 28, 2025
Revolut takes big step toward expanding in the US
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Aug 28, 2025
Neurologists think in terms of drug categories, not product names
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Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
Article |
Aug 28, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Second-Screen Social Network Users
Overall
Related Content
by Age
by Generation
Source: EMARKETER Forecast, January 2025 - January 2025
Note: ages 18+; individuals who use a social network via desktop/laptop computer or mobile device (browser or app) while watching digital video or traditional TV content on a TV set at least once per month
Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.