Source: EMARKETER Forecast, June 2025 - June 2025
Note: includes leisure and unmanaged business travel sales booked by US-based internet users via desktop/laptop, regardless of the method of payment or fulfillment; digital travel includes accommodation, airline, car rental, cruise, hotel, and transportation
Additional Note: Digital travel includes flights, car rentals, cruises, hotels, and other accommodations and transportation.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, macro-level economic conditions and internet and mobile adoption trends.