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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →JPMorgan claims its first open banking victim: Visa
Article |
Aug 23, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 22, 2025
Nearly half of ad-supported TV viewing is streaming
Article |
Aug 22, 2025
Amazon's evolution, investments raise a host of near-future questions
Article |
Aug 22, 2025
How marketers can embrace Gen Alpha’s spending power
Article |
Aug 22, 2025
Johnson & Johnson adds momentum to pharma’s US manufacturing surge
Article |
Aug 22, 2025
US patients pay vastly different prices for the same healthcare procedures
Article |
Aug 22, 2025
$10 billion Meta-Google cloud pact shows scale beats rivalry
Article |
Aug 22, 2025
Pop Mart milks the Labubu craze
Article |
Aug 22, 2025
Frequent phone use creates key mobile marketing opportunities
Article |
Aug 22, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Smartphone Apps Installed
Overall
Source: EMARKETER Forecast, August 2025 - August 2025
Note: number of apps that smartphone users of any age have downloaded for the first time during the calendar year
Additional Note: A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes applications being used via webview. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.