Source: EMARKETER Forecast, November 2026 - November 2026
Note: ages 18+; individuals who at least once per month wear rings that have the ability to connect to the internet (via built-in connectivity or tethering) and exchanges data with a manufacturer, operator, or other connected devices; must have features that can be used without being tethered to a smartphone, PC, or other internet-connected device; excludes VR/gaming headsets
Additional Note: Smart rings typically incorporate sensors and software to monitor health and fitness metrics, including heart rate, sleep, activity, and recovery. Examples include the Oura Ring, Samsung Galaxy Ring, and RingConn. Excludes conventional rings without connected functionality and medical devices used for remote patient monitoring.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.