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You’ve got mail: Are email newsletter ads effective?

Article by Sara Lebow  |  Feb 8, 2021
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You’ve got mail: Are email newsletter ads effective?
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United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Does the endless flood of email ads filling consumers’ inboxes influence shopping decisions?

  • Nearly 44% of US adults say absolutely not—in fact, only 12.8% of those surveyed say that the email newsletter ads cluttering their inboxes have an influence on what, when, and from whom they choose to buy.
  • So, before big brands decide to hit “reply all,” they may want to reconsider their email marketing strategies.
How Influential Are Email Newsletter Ads on US Adults' Shopping Decisions? (% of respondents, Dec 2020)
E-Mail ChartDownload

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