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EMARKETER

WNBA shatters ratings records, but challenges remain

Article by Jeremy Goldman  |  Sep 16, 2024
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WNBA shatters ratings records, but challenges remain
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Pay TV
Females
United States

The trend: The WNBA’s popularity has surged this season, fueled by the arrival of top college stars like Caitlin Clark and Angel Reese. Clark’s debut season with the Indiana Fever has shattered several league records, including the single-season assist record; prior to Reese’s season-ending injury, she was leading the league in rebounds and building a significant case for Rookie of the Year.

  • Not only has attendance increased by 156%, but the WNBA has also seen a substantial boost in TV ratings, with certain games rivaling prime-time MLB broadcasts.
  • According to reports, 16 games this season surpassed 1 million viewers, and games featuring Clark drew over 2 million viewers—more than many MLB matchups.

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