Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Withings introduces AI-enabled smart mirror at CES 2025

The news: Withings introduced a smart mirror, dubbed Omnia, at this year’s Consumer Electronics Show (CES). Omnia is currently in development and a timeline for its availability hasn’t been disclosed.

Here’s how Omnia works: The smart mirror can measure users’ weight, metabolic health, and heart health, as well as pull medical data collected from other trackers. Omnia has a built-in AI voice assistant that provides real-time feedback, and can send health data to doctors for review.

Key stat: Omnia's unveiling comes as consumers are hitting peak adoption rates for health-related smart devices, including wearables. 80 million Americans currently use a health-focused smart wearable, and we project 90 million to use one by 2028.

Our take: We’re skeptical of consumers’ appetite for Omnia’s (or any) smart mirrors.

  • For starters, Omnia is a large product and could occupy a fair deal of real estate in a user’s home.
  • While its integration of health data from different sources should be useful, there are other devices on the market, like the Apple Watch, that already do much of the same.
  • Plus, history hasn’t been kind to smart mirrors. lululemon discontinued its connected Mirror device in 2023 amid low consumer demand, according to Retail Boss.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account