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Peloton’s adult user base in the US is still expanding, but year-over-year growth will continue to decelerate from its record high of 115.3% in 2020. From next year through 2026, growth will slow to single digits.

Beyond the chart: Earlier this month, Peloton announced it would cut jobs, close stores, and raise prices, before reporting an operating loss of $1.24 billion in its most recent quarter. To turn the page, the brand is focusing on new ways to acquire customers: Some of its equipment is now available on Amazon, marking Peloton’s first-ever retail partnership, and it recently tested selling certified pre-owned bikes in Germany and the US.

More like this:

• Report: Digital Fitness Brands 2022
• Article: Digital fitness is here to stay. Here’s what it means for brands.
• Article: Let's get physical.

Read yesterday’s Chart of the Day here.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.