After an ad was served, they could potentially get paid through blockchain technology and have access to a cryptocurrency that would be redeemable on an exchange immediately. Instead of waiting to invoice and be paid 30, 60, 90, or even 190 days out by the buyer, the [cryptocurrency exchange] intermediary would issue a coin instead in real time.

It’s the intermediary issuing the coin that takes the risk. Their incentive for doing this is to get access to more publishers that they didn’t have access to.

The volatility and the valuation of the prices of the coins dropping and changing every day.

There’s a lot of value around cryptocurrencies. It’s not just about the payments. It’s also about fraud detection.