Resources
Topics
See All Topics →Latest Articles
Explore our Research →Prime shoppers keep the pantry stocked online
Amazon switches restaurant delivery partners from Grubhub to Uber Eats
B2B email’s first impression now belongs to AI
As AI shapes more shopping decisions, retail marketers must rethink discovery, trust, and visibility
Gen Z keeps getting blindsided by its own debt
Democrats' control of Congress brings new challenges for big banks
Amazon expands ad targeting beyond its own shopper data
Reddit turns in-app search into an ad opportunity as external traffic falls
Exclusive data: Audio app engagement climbs 10.7% as podcast consumption reaches new highs
CVS to break up its healthcare empire as the limits of vertical consolidation emerge
About
Why Location-Based Augmented Reality Still Hasn't Taken Off
Was Pokémon Go a rare success story?
After Niantic released Pokémon Go to worldwide fanfare, everyone waited for the flood of similar location-based games and products—but it never came. Ryan Chapman, co-founder and CEO of location-based augmented reality (AR) platform Motive.io, spoke with eMarketer's Yory Wurmser about the state of augmented reality in the aftermath of Pokémon Go's success, the most popular use cases for brands and what's next. Chapman was interviewed as part of eMarketer's July report, "Maps and Navigation Apps: Discovery, Exploration Features Open Up Ad Opportunities."
Why is it that nobody else has been able to do what Niantic did with Pokémon Go?
It’s really hard to do. A lot of people chalk up Pokémon Go's success to the fact that it's tied to such an enormous IP. There's definitely some truth to that, but Niantic also had five years of experience building location-based products before they launched Pokémon Go. That gives you an idea of how much effort goes into understanding and creating anything location-based.
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]