Buoyed by inflation and a rise in the number of digital buyers, grocery ecommerce sales are growing strongly again in Western Europe. Even when shopping in-store, consumers are embracing digital experiences, from mobile loyalty apps to scan-and-go technology. This deck will:

• Share our latest forecasts for grocery retail and ecommerce sales in the UK, France, Germany, Italy, and Spain.
• Explore the digital trends shaping the European grocery sector in 2024, including click and collect, mobile loyalty programs, the digitization of the store, and retail media.
• Provide strategies for grocery retailers to capitalize on opportunities for growth.