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See our latest press releases, news articles or download our press kit.

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Wayfair boosts its football ad spend to stay top of mind for home shoppers

Article by Zak Stambor | Sep 29, 2026

The news: Wayfair is increasing its investment in football advertising to five times its previous spend as part of a new brand platform.

Quarterback Matthew Stafford stars in the retailer’s new “Wayfair Delivers” commercial, which debuted during “Monday Night Football” on ESPN and ABC. The spot shows how Wayfair helps Stafford and his family create a home that fits how they actually live.
Wayfair is also sponsoring and decorating the set of CBS Sports’ Sunday morning football pregame show.
It struck a deal with Bleacher Report to sponsor “B/R NFL Draft Live” in April 2027.

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