Marketing simply isn’t what it used to be. From big data, AI, GDPR and agile workflows—it’s a lot to keep in check.

If you want to compete in today's digital landscape, you need to make your customers happy. Constantly.

Join Michael Trapani, director of marketing at Acoustic, for eMarketer One-on-One, a new short-form video interview program. Michael sits down with us at our New York studio to discuss Acoustic’s findings from their recent marketing trends report and shares several developing benchmarks to improve your business outlook and stay competitive.

The video and report unveil:

• How the new “director of marketing data” position and GDPR compliance can build customer trust
• What customer centricity entails now that marketing and ad technologies are finally coming together with machine learning and AI
• How to adjust your business objective to create customer loyalty as the attention economy shifts to the emotion economy
• Click here to download the report

Featured Guest

Michael Trapani is the director of marketing at Acoustic. His responsibilities include overseeing brand, demand generation, product marketing, content, events and thought leadership initiatives. Michael has a strong pedigree in tech at both startups and the enterprise with strategic roles at Apple, Xtify, IBM and Acoustic. In his spare time, Michael enjoys hiking and reading boring history books.