Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.

For advertisers, the shift is good news. The growing amount of digital TV ad inventory offers more refined targeting capabilities as well as the ability to drive and track more predictive outcomes.

This eMarketer Snapshot includes infographics illustrating our proprietary forecasts on viewership, time spent, and ad spend.

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