US Telecom, Computing Products and Consumer Electronics Industries StatPack 2018

US Telecom, Computing Products and Consumer Electronics Industries StatPack 2018

Digital Ad Spending Forecast and Trends

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About This Report
This is the sixth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US telecom, computing products and consumer electronics industries. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major telecom, computing products and consumer electronics players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • Telecom includes telephone voice and data communications, two-way mobile/cellular communications services and other nonvoice message communications services, and multichannel providers on a subscription fee basis. Computing products and consumer electronics includes hardware, consumer electronics, prepackaged software, computer processing, network systems, and data preparation and data processing services.

The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.

For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.

Here’s what’s in the full report

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authors

Patricia Orsini

Contributors

Samantha Butler
Researcher
Caroline Cakebread
Junior Analyst
Tricia Carr
Managing Editor, Interviews
Corey McNair
Forecasting Analyst
Oscar Orozco
Senior Forecasting Analyst