US Omnichannel Retail StatPack 2018

US Omnichannel Retail StatPack 2018

Marketer and Consumer Trends

This StatPack provides a visual overview of omnichannel retailing trends. The various metrics covered include the following:

  • The dollar amount of in-store sales influenced by digital sources.
  • Factors driving and hindering omnichannel tactics.
  • Shopping and buying behavior on the consumer path to purchase.
  • Ways in which digital can improve the in-store experience.
  • Consumer uptake of and attitudes toward buying online and picking up in-store (aka BOPUS).

The StatPack can be viewed by downloading the attached PowerPoint file or PDF.

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authors

Krista Garcia

Contributors

Amy Rotondo
Senior Researcher