The dollar amount of in-store sales influenced by digital sources.
Factors driving and hindering omnichannel tactics.
Shopping and buying behavior on the consumer path to purchase.
Ways in which digital can improve the in-store experience.
Consumer uptake of and attitudes toward buying online and picking up in-store (aka BOPUS).

The StatPack can be viewed by downloading the attached PowerPoint file or PDF.

authors

Krista Garcia

Contributors

Amy Rotondo: Director, US Research

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US Omnichannel Retail StatPack 2018

Marketer and Consumer Trends

authors

Krista Garcia

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