This StatPack provides a visual overview of omnichannel retailing trends. The various metrics covered include the following:
- The dollar amount of in-store sales influenced by digital sources.
- Factors driving and hindering omnichannel tactics.
- Shopping and buying behavior on the consumer path to purchase.
- Ways in which digital can improve the in-store experience.
- Consumer uptake of and attitudes toward buying online and picking up in-store (aka BOPUS).
The StatPack can be viewed by downloading the attached PowerPoint file or PDF.