Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

The US Neobank Competitive Edge Report 2020

How the Top 4 US Neobanks Stack Up on Offering Consumers’ Most Sought-After Mobile Banking Features

Download
Share
About This Report
This inaugural scorecard, weighted based on responses to a primary consumer survey, ranks the four largest US neobanks by user count according to their advanced mobile banking capabilities. The report presents detailed benchmarking data on the availability of 47 mobile features, selected by analysts based on the features’ propensity to help neobanks differentiate themselves from competitors. It is a companion to the 2020 US Mobile Banking Competitive Edge Report, which ranks the 25 largest US financial institutions by assets.
Table of Contents

Executive Summary

This inaugural benchmark, weighted based on responses to a primary consumer survey, ranks the four largest US neobanks by user count according to their mobile banking capabilities. The report presents detailed benchmarking data on the availability of 47 mobile features, selected by analysts based on the features’ propensity to help neobanks differentiate themselves from competitors.

  • What mobile banking features do US consumers who have used mobile banking value most?
  • How do the top four US neobanks by user count compare against each other when it comes to offering these features? How do they compare with the 25 largest US incumbents by assets?
  • What other features do neobanks offer, but incumbents don’t? How do neobanks compare in offering them?

WHAT’S IN THIS REPORT? The first annual Insider Intelligence US Neobank Competitive Edge Report spotlights digital-only challengers' key mobile features, a crucial element of their explosive rise. Examining best practices among neobanks can sharpen the digital strategies for other neobanks and incumbents alike. The report utilizes exclusive primary data to identify the innovative mobile banking features that could attract and engage users and highlights how the top four US neobanks distinguish their user experiences.

KEY STAT: Chime, the largest US neobank, came out on top in the study, offering the most in-demand mobile features among top neobanks. The bank's victory comes amid a period of rapid growth; Chime's user base is projected to grow from 7.4 million account holders in 2019 to 19.8 million in 2024.  

Here’s what’s in the full report

4files

Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Introduction
  4. Chime Leads US Neobanks in 2020
  5. Security and Control
  1. Alerts
  2. Account Management
  3. Transfers
  4. Digital Money Management
  5. Customer Service
  1. Neobank-Specific Features
  2. Methodology
  3. Survey Demographics
  4. Read Next
  5. Media Gallery

authors

Tyler Brown, Maria Elm, Rachel Green, Daniel Van Dyke

Contributors

Na Li
Julia Woolever
Alicia Young
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client