US CPG and Consumer Products Industry StatPack 2018

US CPG and Consumer Products Industry StatPack 2018

Digital Ad Spending Forecast and Trends

About This Report
This is the second in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US consumer packaged goods (CPG) and consumer products industry. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major CPG and consumer products players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • The CPG and consumer products industry includes food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetics.

The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.

For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.

Here’s what’s in the full report


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Patricia Orsini


Samantha Butler
Caroline Cakebread
Junior Analyst
Tricia Carr
Managing Editor, Interviews
Corey McNair
Forecasting Analyst
Oscar Orozco
Senior Forecasting Analyst