This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US consumer packaged goods (CPG) and consumer products industry. Here’s what you’ll find inside:
Digital ad spending by format—search, display, mobile, digital video.
Factors influencing ad spend among major CPG and consumer products players and the entire industry.
Cross-industry comparisons of ad spending trends.
The CPG and consumer products industry includes food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetics.