US CPG and Consumer Products Industry StatPack 2018

Digital Ad Spending Forecast and Trends

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US consumer packaged goods (CPG) and consumer products industry. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major CPG and consumer products players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • The CPG and consumer products industry includes food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetics.

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authors

Patricia Orsini

Contributors

Samantha Butler
Researcher
Caroline Cakebread
Junior Analyst
Tricia Carr
Managing Editor, Interviews
Corey McNair
Forecasting Analyst
Oscar Orozco
Senior Forecasting Analyst

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