US CPG and Consumer Products Industry StatPack 2018

US CPG and Consumer Products Industry StatPack 2018

Digital Ad Spending Forecast and Trends

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US consumer packaged goods (CPG) and consumer products industry. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major CPG and consumer products players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • The CPG and consumer products industry includes food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetics.

The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.

For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.

Read This With eMarketer Pro

Share this Report

authors

Patricia Orsini

Contributors

Samantha Butler
Researcher
Caroline Cakebread
Junior Analyst
Tricia Carr
Managing Editor, Interviews
Corey McNair
Forecasting Analyst
Oscar Orozco
Senior Forecasting Analyst

Similar Stories