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Learn More →US Cash-Back Credit Card Emerging Features Benchmark 2026
How Feature Innovation Can Drive Top-of-Wallet Status
About This Report
Cash-back credit card programs still leave major gaps between the features consumers value and what issuers offer. Innovation across security, rewards, and flexibility can help issuers stand out and win top-of-wallet status.
Credit card competition is intensifying as issuers face fintech challengers and rising consumer expectations. With about 47 million new credit card accounts expected to open next year, card programs stronger features and clearer differentiation.
This deck covers:
- Emerging features valued most by prospective US cash-back credit card users
- How 10 major US no-annual-fee cash-back credit card programs compare on those features
- Features that can help programs attract new users and earn top-of-wallet status
authors
Grace Broadbent
Contributors
- Nikolai Dineros
- Copy Editor
- Madison Hall
- Data Visualization Editor
- Na Li
- Director, Primary Research
- Wendy Malloy
- Director, Reports Editor
- Tiffani Montez
- Principal Analyst
- Emma Noyes
- Senior Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Myra Thomas
- Banking Analyst
- Matt Torpey
- Senior Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
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