US Automotive Digital Ad Spending Will Fall by Nearly a Fifth

US Automotive Digital Ad Spending Will Fall by Nearly a Fifth

The coronavirus pandemic has brought US auto sales to a 30-year low. As a result, the US automotive industry will spend just $10.94 billion on digital advertising this year, down by 18.2% from 2019.

Despite 2020 shaping up to be a grim year for automotive overall, the recent rise in used car sales may indicate a pent-up demand for car purchases. If the pandemic subsides and economic conditions stabilize, we expect automotive digital ad spend to rebound by 21.4% in 2021 to $13.29 billion, a figure closer to pre-pandemic levels.

Read more:

eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day