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EMARKETER

US adults find print and TV ads more trustworthy than social media ads

Article by Sara Lebow  |  Mar 8, 2021
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US adults find print and TV ads more trustworthy than social media ads
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Out-of-Home Ad Spending
TV Ad Spending
Consumer Attitudes on Marketing
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

While the majority of US adults don’t particularly trust any form of advertising, nearly half said they trust print, TV, and radio ads. Meanwhile, fewer than 1 in 5 US adults said they trust social media ads.

Types of Advertising US Adults Find Trustworthy, Jan 2021 (% of respondents)
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